Megan Baker
Partner & Senior UX Managing Director
College Station, TX
Megan owns Slide UX's research practice. In 13 years with the firm she has gone from project coordinator to partner, and she is the person who makes sure the design decisions on your project trace back to something a real user actually said or did.
On your project
Megan leads research and usability work, and she owns the standard research processes the whole firm runs on. She is responsible for study design, recruiting, moderation, synthesis, and turning findings into wireframes teams can build from.
As Senior UX Managing Director, she also oversees delivery across the client portfolio. If your engagement includes research, Megan is accountable for whether the insight is sound and whether it survives the trip into the design.
Her tenure matters for a specific reason: she has seen Slide UX's methods applied across eCommerce, brain change and aging and more, and she knows which approach fits which problem.
Why this work is personal
The week of Thanksgiving 2022, Megan's mother called with news that her father, then 64, had been diagnosed with a rare inherited form of Alzheimer's. His symptoms had begun around age 57.
Autosomal dominant Alzheimer's carries roughly a 99.5% likelihood of developing the disease if you carry the mutation, and the age of onset typically mirrors that of the affected parent. Megan and her sister each have a 50/50 chance of carrying it.
She was 34 at the time, with two boys under four, and had just become a partner at Slide UX.
Megan is now participating in a clinical prevention trial. She has also traveled to the Texas State Capitol to advocate with lawmakers for Alzheimer's policy and funding.
Megan's understanding of the caregiver as a primary user is not theoretical. Her mother was her father's full-time caregiver for over a decade.
→ Go deeper with Megan’s story in brain change, aging and care
Before Slide UX
After graduating from Texas A&M University with a BS in Interdisciplinary Studies, Megan taught at the elementary level in Bryan ISD. She would occasionally help founders Erin and Brant out in the early days of Slide UX, eventually becoming the third official “Slider”.
Teaching gave Megan a head start on research: how to hold a room's attention, read what people aren't saying out loud, and adapt on the fly when something isn't landing the way you expected. She’s spent the 13 years since joining Slide UX honing those instincts, building the firm's research practice from the ground up.
In 2020, Megan also earned her UX Certificate in Management from Nielsen Norman Group.
““...The team loved working with Megan. You’re onto a great one there! We’d be happy to work with her again, for sure.””
Outside of work
Megan is a proud member of the Fightin' Texas Aggie Class of 2012. She and her husband, Scott, live in "Aggieland," where they are raising their two rambunctious boys.
Schedule a consultation to talk through your goals, pricing, timeline, and whether we're a fit for your team.