Website and digital design for care and aging services
The digital experiences you deliver serve many people: the family making decisions, the older adult living with the result, and the staff member using it forty times a shift. We design for all of them.
THE SITUATION
A tired family member is comparing you at eleven at night.
They're three weeks into a crisis, looking at five options on a phone, exhausted, and not reading carefully. Whether they call you tomorrow depends on how fast your website answers the question they actually came with.
Meanwhile your team is working around the software you bought. The intake form gets filled out on paper and re-entered later. The care plan tool has a workflow nobody follows. New hires need a week to get comfortable with a system that was supposed to save time, and your turnover means you're onboarding constantly.
And the resident-facing technology you were excited about sits unused, because the people it was built for can't get past the second screen.
WHAT’S AT STAKE?
In care and aging services, bad digital experiences are expensive.
Conversion from inquiry is a design problem. So is staff adoption. So is the family portal nobody logs into. Every phone call you field because someone couldn't find the answer on your site is a design problem with a labor cost attached.
All of it has the same root. Someone designed for an idealized user who reads all the text, remembers the previous step, and has time to figure it out. Your actual users have none of those things.
UX FOR CARE AND AGING SERVICES
Here’s how we help, specifically.
Stand out from the other four tabs
Imagine comparing five websites that use the same stock photography and the same phrases about compassionate care. Your site should know what families in your market actually care about and answer those questions directly.
Get families from worry to a phone call
Clear pricing signals, honest availability, and the answers they're hunting for before they have to ask for them.
→ See our research services.
Design intake people finish
Inquiry forms that work on a phone, in a hurry, with one hand. Fewer fields, clearer stakes, and a way back when someone makes a mistake.
→ See our design services.
Get your staff to actually use the tools.
Leadership loves easily accessible data, but when a new digital tool arrives, staff get skeptical. We make things easier, even for someone who’s done this job for fifteen years and already has a system that works.
Build a family portal families return to.
How much time does your staff spend answering questions that the tools could answer for them? We'll design for adult children checking in from another state and for residents using it themselves, two different experiences of the same product.
Audit before you buy or build.
If you are evaluating vendors or planning a redesign, an experience audit tells you where the real problems are so you spend the budget in the right place.
→ See our research services.
CASE STUDIES
Real work in this space.
200+
clients since 2012
4.9
average star rating
Nearly 160
verified client reviews
100%
US-based team
EXPERIENCE
We know this world.
We’re a vetted member of the AgeTech Collaborative from AARP, the global network of innovators, investors, and industry leaders working to make aging easier. Family-owned, majority woman-owned, and owner-operated.
We bring concentrated experience in brain change, aging, and care. We partnered for years with A Place For Mom and helped launch SeniorAdvisor.com, two of the most recognized names in senior care referral. We also helped launch Caregivers, an in-home senior care marketplace. Read the case studies
This our mission, not just our industry. Our team has our own family stories about brain change. Some of us have been caregivers. We understand what a family is carrying when they arrive on your website. Read our founder's story
We host the Designing for Dignity podcast. Conversations with the people building for aging, brain change, and care. Listen to the Designing for Dignity podcast
““I attribute much of our success, going from nothing to being the best in the space, to Slide UX’s work on our site.””
Frequently asked questions
-
No. We stage the work so your current site keeps running, and we preserve the URLs and pages that already bring you traffic. Where we change something that matters to search, we redirect properly.
-
We've worked in senior care, healthcare, and government, including accessibility requirements and clinical workflows. Tell us your constraints on the first call and we'll be direct about where we're strong and where you'll want a specialist alongside us.
-
No. We take a consultative approach and we translate. Clients tell us meeting with us is the highlight of their week, which isn't something people usually say about a design vendor. Read our client reviews.
-
Start with research, conceptual design, or an audit. Each one produces a document you can put in front of a board, and each one makes the case for what comes next. We'll talk through which fits on the first call.
-
Yes. We design within the constraints of the stack you already pay for, and we'll tell you early if one of those constraints is the actual problem.
-
Yes, and we'd rather. Observing a real shift changes what we design more than any stakeholder interview does.
Four ways to get started
See the work
Check out our case studies from the senior care, referral, and AgeTech space.
→ Read the case studies.
Take the course
21 short lessons on designing for older adults and the people who support them. One a day, free.
→ Start the free email course
Get a UX teardown
Send us a key flow. We'll send back a five-minute video with UX observations.
→ Email us at info@slideux.com
Let’s talk
In a short consultation call, tell us about your situation. We'll help you quickly determine whether there’s a fit.