Building for changing abilities
Every part of life gets more complicated as abilities change. Aging and brain change reshape the demands on a person and their whole support system of family, friends, and the professionals who help them. Attention, memory, emotional load, and trust all shape whether someone adopts your product.
Our senior product designers and user researchers understand how that works, and we bring real users into the process so your team builds on evidence.
We came to this focus as people who have lived it. Some of us have been caregivers. Some are facing genes that cause the disease.
Read our story