THE SITUATION

Four audiences, one homepage

Your website wears many hats. It has to serve a family the day after a diagnosis, a donor deciding whether you are credible, a member looking for the portal, and someone trying to register for the walk. Four audiences, one homepage, and a budget that came from a grant with a timeline on it.

Your donation page loses people at the second step and you are not sure why. Your event registration is a third-party form that looks nothing like the rest of your site. Your member portal was built years ago and your community has told you it is hard to use, especially the older members.

Your last redesign was done by a volunteer or an agency that did not understand your community, and you are still living with it.

WHAT’S AT STAKE?

For nonprofits, every friction point is a missed transaction.

Every abandonment is donation that does not arrive. Every confusing step in event registration is a participant who does not show up. Every family that cannot find the resource they came for is the mission failing quietly.

Trust is the whole thing. Someone deciding whether to donate, register, or share a diagnosis is deciding whether to believe you. Confusing structure and stock photography of smiling strangers work against that.

UX FOR NONPROFITS

Here’s how we help, specifically.

• Websites that hold emotional weight without manipulating. Plain language, obvious next steps, and no requirement to understand your org chart. We write and structure for someone reading in the hardest week of their life.

• Donation flows that convert. We test the actual giving path, find where people abandon it, and redesign the steps. Recurring gift options, honest processing fee handling, and mobile giving that works on a phone in a parking lot.

• Event and campaign registration. Walk registration, team fundraising, and campaign pages that match your site instead of looking like a bolted-on vendor form.

• Member and community portals. Designed for a membership that spans a thirty-year age range and a wide range of comfort with technology.

• Inclusive content and accessibility. Vision, motor, hearing, and cognitive differences accounted for as a baseline. If you have accessibility obligations, we design to them rather than retrofitting.

• Multiple audiences without dilution. Clear paths for families, members, donors, clinicians, and press, so nobody wades through content written for someone else.

EXPERIENCE

We know this world.

• Concentrated experience with nonprofits and disease advocacy. We built the digital home for Youngtimers, including the member experience, donation flow, and Spanish-language experience. Rare Remy, a rare disease nonprofit, raised $90,000 in the seven months following our work on their platform. We have also worked with mission-driven institutions including the American Board of Radiology, Harvard, St. Edward's University, and The University of Texas.

• A vetted member of the AgeTech Collaborative from AARP. This global network of innovators, investors, and industry leaders is working to make aging easier.

• 4.9 stars on Clutch. Nearly 160 verified client reviews online. Clients cite project management most often: clear scope, weekly updates, and no surprises on timeline or budget.

• Serving nonprofits and advocacy organizations since 2012. Family-owned, majority woman-owned, and owner-operated, with a fully U.S.-based team.

• This focus is personal. One of our founders serves as a campion and a board for two different Alzheimer's nonprofits. We’ve been caregivers ourselves.

Frequently asked questions