Website and digital design for health nonprofits and
disease advocacy
We help you craft emotionally resonant websites, donation flows that convert, and member portals your community will actually use.
THE SITUATION
Four audiences, one homepage
Your website has to serve a family the day after a diagnosis, a donor deciding whether you're credible, a member looking for the portal, and someone trying to register for the walk. Four audiences, one homepage, and a budget that came from a grant with a timeline on it.
Your donation page loses people at the second step and you're not sure why. Your event registration is a third-party form that looks nothing like the rest of your site. Your member portal was built years ago and your community has told you it's hard to use, especially your older members.
Your last redesign was done by a volunteer or an agency that didn't understand your community, and you're still living with it.
WHAT’S AT STAKE?
Every friction point is a missed transaction.
Every abandoned donation is money that doesn't arrive. Every confusing step in registration is a participant who doesn't show up. Every family that leaves without the resource they came for is a person your mission was built to reach, and nobody on your team will ever know they were here.
Trust is the whole thing. Someone deciding whether to give, register, or share a diagnosis is deciding whether to believe you. Confusing structure and stock photography of smiling strangers both work against that.
UX FOR NONPROFITS AND ADVOCACY
Here’s how we help, specifically.
Write for the hardest week of someone's life
Plain language, obvious next steps, and no requirement to understand your org chart before finding what you came for.
Donation flows that convert
We test the actual giving path, find where people leave, and redesign the steps. Recurring gift options, honest handling of processing fees, and mobile giving that works on a phone in a parking lot.
Event and campaign registration
Walk registration, team fundraising, and campaign pages that match your site instead of looking like a bolted-on vendor form.
Member and community portals
Built for a membership that spans a thirty-year age range and a wide range of comfort with technology.
Accessibility as a baseline
Vision, motor, hearing, and cognitive differences accounted for from the start rather than retrofitted. If you have accessibility obligations, we design to them.
Four audiences without dilution
Clear paths for families, members, donors, and clinicians, so nobody has to wade through content written for someone else.
COMMUNITY
We know what it costs to get this wrong.
Our founder, Erin Young, serves on the board of Youngtimers, a nonprofit supporting families affected by a rare genetic form of early onset Alzheimer's disease. She is a champion for Voices of Alzheimer’s, and hosts the Designing for Dignity podcast.
Many of us have been in the rooms where these decisions get made. Some have been bedside with a loved one. Most of us have been on the receiving end of well-intentioned messaging that got it wrong, which is why we do this work.
CASE STUDIES
Real work in this space.
200+
clients since 2012
4.9
average star rating
Nearly 160
verified client reviews
100%
US-based team
EXPERIENCE
We know this world.
Concentrated experience with nonprofits and disease advocacy. We built the digital home for Youngtimers, including the member experience, donation flow, and Spanish-language experience. Rare Remy, a rare disease nonprofit, raised $90,000 in the seven months following our work on their platform. We have also worked with mission-driven institutions including the American Board of Radiology, Harvard, St. Edward's University, and The University of Texas. Browse some of our case studies.
A vetted member of the AgeTech Collaborative from AARP. This global network of innovators, investors, and industry leaders is working to make aging easier.
4.9 stars across nearly 160 verified client reviews. Clients cite project management most often: clear scope, weekly updates, and no surprises on timeline or budget. Check out our reviews.
Serving nonprofits and advocacy organizations since 2012. Family-owned, majority woman-owned, and owner-operated, with a fully U.S.-based team.
This focus is personal. One of our founders serves as an advocate and champion for two Alzheimer's nonprofits. We’ve been caregivers ourselves, and we get it.
We host the Designing for Dignity podcast. Conversations with the people building for aging, brain change, and care. Listen to the Designing for Dignity podcast
Frequently asked questions
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Often, yes. We scope to what the budget or grant allows, and we are honest when the scope does not fit the goal. A consultation is free.
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Yes. We design within the constraints of your CRM and donation platform, and we’ll work with your team to understand the specific limitations of your stack.
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That is the right concern to have. Members of our team belong to sensitive communities, including board service at a familial Alzheimer's nonprofit. We have been on the receiving end of well-intentioned messaging that got it wrong. Ask us about it in the first call.
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Yes. Recruitment platforms, accessible data visualization, and digital consent experiences are all work we do. Tell us about the study and the timeline.