Building for this audience asks more of a product than most teams expect.

The person opening your app might be three weeks into a new diagnosis, managing a parent's care from another state, or halfway through a twelve-hour shift. Small design decisions carry real weight in those moments.

Every morning for 21 days, our founder Erin Young sends one short lesson on something that commonly goes wrong in AgeTech products, and what to do instead. Less than 5 minutes a day can save you rework you didn’t budget for.

By day 21, you'll be able to:

• Spot the jargon in your own product copy

• Know which features will hold up when someone is tired, worried, or short on patience

• Read an onboarding or intake flow and find the step that loses people

• Judge a research finding by whether it came from someone imagining the situation or someone living in it

• Write screens that treat a person living with brain change as the one in charge of their own care

Start today and learn about research, onboarding, accessibility, and the small decisions your team can make to create an experience that makes life better for older adults and those who care for them.