Redesigning Support for the Sandwich Generation with Kathleen Korpela

What does it look like to turn a solo caregiving struggle into a lasting support community for busy women?

In this episode of Designing for Dignity, Erin Young speaks with Kathleen Korpela, founder of Living Goldenwell and creator of Caregiving from the Middle, a virtual community for sandwich generation women balancing elder care and careers.

Kathleen shares how caring for her father through Alzheimer's in her mid-30s revealed a painful gap in support. The conversation covers the transition of parenting for a parent and why she built a community instead of a program.

She emphasizes that transformation takes real time and cannot be rushed into a fixed program length. She also offers advice for founders doing early customer validation work and shares what comes next for Living Goldenwell.

 

What you’ll learn

  • How caring for her father through Alzheimer's disease led Kathleen to found Living GoldenWell

  • Why a twelve-week program fell short and what women actually needed instead

  • How parenting your own parent creates a dual identity most caregivers navigate alone

  • Why women search for support alone at midnight instead of on social media apps

  • What shifted when Kathleen turned her program into an ongoing membership community for women

Key themes

Family Caregiving • Alzheimer's Disease • Sandwich Generation • Caregiver Community • User Research • Elder Care • AgeTech • Care Coordination • Dignity • Designing for Dignity

About the Designing for Dignity podcast

Designing for Dignity is a podcast from Slide UX that explores how thoughtful design can enhance autonomy, connection, and quality of life for people navigating aging or brain change. Each conversation spotlights innovators, caregivers, researchers, and individuals with lived experience, offering insights that bridge technology, empathy, and impact.