The AgeTech space is shaped as much by researchers, analysts, and practitioners as by products themselves. The individuals in this article consistently publishing grounded, evidence-informed perspectives on aging, caregiving, usability, and accessibility. Their work helps cut through hype and anchors AgeTech in the lived realities of older adults and those who support them.
UX Guidelines for AI Features (12 Tips, with Examples)
Supercharging User Efficiency with AI
AI isn't just flashy tech—it can make our lives easier. But only if we integrate it into our products thoughtfully. In this article, we deliver tips and examples of how product leaders can use AI to improve efficiency and the quality of users' work. This is the third of a 4-part series on UX Design Guidelines for AI Features.
The Human Side of AI: Control and Choice
Users want control, especially when it comes to new tech. After all, AI s not about replacing humans, but enhancing their capabilities. This article will discuss how providing users control and choice in AI interactions can lead to a more effective and satisfying user experience. You’ll find practical tips and examples showcasing how companies can balance AI features with user autonomy. This piece is the second of a 4-part series on UX Design Guidelines for AI Features.
What You’re Buying When You Buy UX Design
When I bought my first iPhone back in 2007, I thought I was buying something to call people from. It’s almost comical to look back on it. Can you think of a time when you bought something for one reason, but ended up loving it for an entirely different reason? This happens all the time with our UX design services. Product leaders who work with great UX designers find that our value is in so much more than making their ideas pretty.
The Fallacy of the Finish Line
Launching a product or releasing a new digital experience is a huge undertaking. It requires planning, design, research, engineering, testing, and so much more. As teams ready to launch, it’s only human that they begin to imagine how glorious launch day will be. But launch day is anything but the finish line.





