Design Concepts

Find your product’s “wow” factor.

People call it many different things, but they all answer the same question: How are you going to show up to the world?

User experience is a critical expression of your brand. A great user interface considers visual design, typography, color theory, grid systems, and more.

To define your ideal look, feel, and tone, we explore a range of options to help you pinpoint the right aesthetic.

 

The design concepting process

Identifying guardrails

First, we huddle with your team to align on the guardrails. Is there an existing brand guideline we must adhere to, or are you looking to define one? How would we want users to describe the experience? What decisions have already been made about color, type, etc (if any)? We’re used to working within defined aesthetics, but also relish the chance to tread new ground.

Exploring all angles

Based on your situation, we create three different design approaches for one key screen of your product experience. Our team often thinks of these as “a hop, a skip, and a jump.”

Locking in a direction

We meet with your team to analyze the pros and cons of each option. Through discussion and refinement, we arrive at the chosen concept to guide future decisions.

Your final concept will help lock in colors, fonts, iconography styles, UI element styles, visual motifs, media guidelines, and more. Once the new aesthetics are established, the design concept is broken down into a style guide that your team can apply and extend.

““The new UI and UX has received a lot of positive feedback from our team internally and customers and the visual design does a great job in strengthening our brand and establishing a more modern look and feel.”
”
— Phil DiCorpo | Director of Product Management @ Tigera
 

How it works

  • Our design concepting often includes the following milestones:

    • Brand introduction & concept guardrails meeting

    • Design concept presentation meeting

  • After the design concept review session, we’ll typically deliver:

    • 3 design concepts of one key screen, narrowed to one finalist that determines your style guide, including Figma source files

    • Meeting notes

    • Recordings of all meetings & sessions

 

Ready to talk specifics?

Book a free consultation to dig into pricing and timeline.

Why Slide UX?

  • We’re experts in UI design, user research, and UX strategy.

  • We're consistently ranked among the top 5 UX agencies worldwide based on client ratings, but we maintain a humble and down-to-earth culture.

  • We’re going to be here for you. We’ve been in business for 11+ years, and we’ve served nearly 200 product and marketing leaders in a range of industries.

  • Our flexible agreements allow you to scale resources up and down as needed over time, from part-time to a full team.

  • Our team is fully US-based, and dedicated to excellent responsiveness and communication.

  • As a woman-owned family business, we genuinely care about each client.