Design Concepts

Find your product’s “wow” factor.

People call it many different things, but they all answer the same question: How are you going to show up to the world?

User experience is a critical expression of your brand. A great user interface considers visual design, typography, color theory, grid systems, and more.

To define your ideal look, feel, and tone, we explore a range of options to help you pinpoint the right aesthetic.

 

The design concepting process

Identifying guardrails

First, we huddle with your team to align on the guardrails. Is there an existing brand guideline we must adhere to, or are you looking to define one? How would we want users to describe the experience? What decisions have already been made about color, type, etc (if any)? We’re used to working within defined aesthetics, but also relish the chance to tread new ground.

Exploring all angles

Based on your situation, we create three different design approaches for one key screen of your product experience. Our team often thinks of these as “a hop, a skip, and a jump.”

Locking in a direction

We meet with your team to analyze the pros and cons of each option. Through discussion and refinement, we arrive at the chosen concept to guide future decisions.

Your final concept will help lock in colors, fonts, iconography styles, UI element styles, visual motifs, media guidelines, and more. Once the new aesthetics are established, the design concept is broken down into a style guide that your team can apply and extend.

““The new UI and UX has received a lot of positive feedback from our team internally and customers and the visual design does a great job in strengthening our brand and establishing a more modern look and feel.”
”
— Phil DiCorpo | Director of Product Management @ Tigera
 

How it works

  • Our design concepting often includes the following milestones:

    • Brand introduction & concept guardrails meeting

    • Design concept presentation meeting

  • After the design concept review session, we’ll typically deliver:

    • 3 design concepts of one key screen, narrowed to one finalist that determines your style guide, including Figma source files

    • Meeting notes

    • Recordings of all meetings & sessions

 

Ready to talk specifics?

Book a free consultation to dig into pricing and timeline.

Why Slide UX for UI design in AgeTech?

As the the only user experience firm focused on brain change and aging, we partner with AgeTech’s innovators to design products, websites, and apps people love to use.

  • We’re experts in UI design, user research, and UX strategy and we've been ranked in the top 5 UX agencies worldwide since 2016, topping a list of over 33k firms.

  • Clients love working with us. We average 4.9 out of 5 across nearly 150 reviews. We helped one senior care client secure an $8M investment!

  • We're here for the long haul. We’ve been in business since 2012, and we’ve served over 200 product and marcom leaders.

  • Our team is fully US-based, and dedicated to excellent responsiveness and communication.

  • We care deeply about brain change, aging, and senior care—and we know that good design help protect dignity along the journey of aging.