Customer Journey Mapping & User Flows
Gain a Clearer View
Sharp customer insights drive effective design. Zoom out from the screen-level view to consider the complete user experience and business dependencies for transformational results.
Customer Journey Maps
Visualize the user's total experience — beyond the product — to inform more useful and appealing solutions. Customer journey maps illuminate users' actions and feelings across time and channels to build a complete picture of their needs, challenges, and expectations.
Before designing any screen, plan the full course of actions users will take through your product. User flows identity gaps, inconsistencies, and opportunities for efficiency in your proposed service. Get the whole team together — product, sales, and technology — to create a shared vision for your customer experience.
Like products themselves, no two design processes are exactly alike. We offer a range of adaptable workshop formats, discovery exercises, and visualization tools to conjure your next big idea: from strategy tools like empathy maps to tactical activities like swim lanes.