Your site and marketing are probably all about why your product is different and better than the competition.
But the product itself includes not just those shiny differentiators, but also a lot of the same basic plumbing that competitors have. Maybe users have to add other users. Or they’ve gotta connect integrations. Or they’ve gotta input data. Or, or, or…. At some point along the way, sometimes after lots of rote setup work, the different and better part actually manifests.
We’ve been remote from the start, and we’ve learned a lot along the way. As the pandemic wears on and newly COVID-remote companies start to feel disconnected, Founder Erin Young and Research Director and People Ops Coordinator Sam Meazell discuss lessons learned in how teams can feel connected when we’re apart.
When you market an app, is the UX or its store listing more important? Our guest contributor, David Bell from Gummicube, answers that and more. Learn why UX/UI should be a part of your App Store Optimization (ASO) strategy and how you can improve it.
As you evaluate potential UX partners, there’s a natural tendency to focus on why the firm is a good fit. But because you’ll invest time and money in your design relationship, identifying misalignment upfront is invaluable. We crafted this simple list to help prospective clients easily identify whether their needs and values are aligned with ours.
