When you market an app, is the UX or its store listing more important? Our guest contributor, David Bell from Gummicube, answers that and more. Learn why UX/UI should be a part of your App Store Optimization (ASO) strategy and how you can improve it.
How can I grow my customer base and retain new users? There isn't a one-size-fits-all solution but, Kenneth Berger, a former Project Manager at Slack, shared a few road-tested tips.
When “the feels” become a factor, where do software teams even start? Visual design and copy decisions can throw subjective obstacles into otherwise linear design process. Because humans see color, shape, imagery, and words through personal and cultural filters, two intelligent people can disagree on creative aspects and they can both be right.
