In this edition of For Humans’ Sake, Cofounder and Principal Erin Young talked to Tabrez Syed. He is an entrepreneur, a product builder and an advisor with a background in engineering. Erin spoke to Tabrez about how often users don't live in a rational world, focusing on asking the right questions and working with Slide UX.
In this edition of For Humans’ Sake, Lindsay Winters speaks with Scott Segal, Director of IT at the American Board of Radiology, about how user insights can change assumptions, why it’s important to talk to the people who use the product you’re building, why you should consider the conceptual complexity of anything you're designing, and understanding that you’re not your user.
Bad UI is costly, as Citibank recently learned when an employee accidentally wired 100X the intended amount, costing Citibank $500M. (Source: Ars Technica)
There’s not just one cost to bad user interfaces. The price manifests in various ways:
What do you do when you run a study and you don’t know what the results mean?
I saw it happen and the experience stuck with me.
A long time ago, I worked with a team that wanted to test a new site navigation prototype. Could users find what they where asked to find? Because they wanted to ensure ‘statistical significance’, they tested with hundreds of users, so qualitative input was out of the question.
