Our friend David Bell from Gummicube taught us how to drive conversion with meaningful creative, why fresh metadata is key to ranking, how paid search can reduce your indexing time and garner user insights, and why app store optimization is a process.
Optimizing Metadata to Rank in the App Store
In early 2021, we hosted our friend David Bell, co-founder and CEO at Gummicube for a Lunch & Learn on his favorite topic: App Store Optimization. In Part 2 of this 3-part series, we’ll share what we learned about the structure of metadata in the app stores, and how app publishers can make smart choices with the fields available to them in order to get ranked so their apps are easy to discovery by users who are searching and browsing.
How to Rank in the App Store
In early 2021, we were joined by David Bell, co-founder and CEO at Gummicube for a Lunch & Learn on his favorite topic: App Store Optimization. Gummicube is the leader in App Store Optimization, offering both the technologies and services to help apps rank. In Part 1 of this 3-part video series, we’ll share what we learned about how brands can achieve good app store rankings.
App Store Optimization Strategies: The Role of UI & UX in Growth
When you market an app, is the UX or its store listing more important? Our guest contributor, David Bell from Gummicube, answers that and more. Learn why UX/UI should be a part of your App Store Optimization (ASO) strategy and how you can improve it.