App Store Optimization

Optimizing Metadata to Rank in the App Store

Optimizing Metadata to Rank in the App Store

In early 2021, we hosted our friend David Bell, co-founder and CEO at Gummicube for a Lunch & Learn on his favorite topic: App Store Optimization. In Part 2 of this 3-part series, we’ll share what we learned about the structure of metadata in the app stores, and how app publishers can make smart choices with the fields available to them in order to get ranked so their apps are easy to discovery by users who are searching and browsing.

How to Rank in the App Store

How to Rank in the App Store

In early 2021, we were joined by David Bell, co-founder and CEO at Gummicube for a Lunch & Learn on his favorite topic: App Store Optimization. Gummicube is the leader in App Store Optimization, offering both the technologies and services to help apps rank. In Part 1 of this 3-part video series, we’ll share what we learned about how brands can achieve good app store rankings.