Mobilizing around online conversion for Capriza
Enterprise Computer Software Company in Palo Alto, CA
Capriza hired Slide UX to improve web conversion, strengthen their online presence and better communicate their product offering on desktop and mobile experiences.
What We Did
We conducted a competitive analysis, facilitated a working session with their team to uncover their true pitch, and architected new wireframe concepts to tell their story in a more compelling way.
Our design team introduced a fresh, modern look and feel for the brand. Contextual photography now takes a back seat, and allows the site’s message and calls-to-action to guide the user.
When the CMO moved on to another opportunity, he brought us along. Due to the success of our first project together, we've been able to continue working with him and his new team.