Content Strategy
Build the structure and story your users need.
Content strategy is more than words on a page. It’s about giving your product a clear structure and flow that makes sense to your users while supporting your business goals.
We look at the full ecosystem, from content and navigation, to product maps, user flows, and information architecture, so nothing falls through the cracks.
Gain clarity with product maps & user flows
UX discovery often reveals many opportunities for improvement. But without a clear plan, even small changes can cause confusion during implementation. Some of the biggest challenges are simple ones:
• What exactly are we changing?
• What new things are we building?
• How will this be organized?
• What order are we doing this in?
Product maps and user flows zoom out from the screen-level view to show the complete user experience and dependencies. This shared perspective reduces forgotten details and enables transformational results.
Visualize your information architecture
A strong content strategy depends on clear organization. A visual information architecture reveals what’s new, what’s changing, and how it all fits together. It helps you plan not only the content itself, but also the pathways users will take through your product.
These diagrams uncover gaps, inconsistencies, and opportunities for efficiency. They also get your full team, product, sales, and technology, on the same page with a shared vision for the experience.
With this scaffolding in place, you’ll have the clarity to:
Capture requirements accurately
Phase your rollout intelligently
Align content, navigation, and structure with user needs
Together, we’ll design a strategy that gives users confidence and helps your team move forward with focus.
““Slide UX worked from what we had and came up with a thoughtful, beautiful new design. It’s a whole separate platform and a whole new way of doing business.
The platform makes our process easier, and it sells itself. We migrated clients from the old platform to the new one, and they love it.””
How it works
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This activity culminates with a work session to review the diagram, and any necessary iterations.
We often use the session and diagrams like these to determine which screens should prioritized for design.
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This activity often includes the following deliverables:
Diagram that establishes screens, states, and nuances of the new experience
Notes from the review session
Recordings of all meetings & sessions
Depending on the situation, we may also include a spreadsheet of consolidated and prioritized design possibilities gathered through a range of discovery activities.
Ready to talk specifics?
Book a free consultation to dig into pricing and timeline.
Why Slide UX for user research in AgeTech?
As the the only user experience firm focused on brain change and aging, we partner with AgeTech’s innovators to design products, websites, and apps people love to use.
We’re experts in UI design, user research, and UX strategy and we've been ranked in the top 5 UX agencies worldwide since 2016, topping a list of over 33k firms.
Clients love working with us. We average 4.9 out of 5 across nearly 150 reviews. We helped one senior care client secure an $8M investment!
We're here for the long haul. We’ve been in business since 2012, and we’ve served over 200 product and marcom leaders.
Our team is fully US-based, and dedicated to excellent responsiveness and communication.
We care deeply about brain change, aging, and senior care—and we know that good design help protect dignity along the journey of aging.