As a UX design firm with lots of experience in both marketing and eCommerce, we’re often contacted about website redesigns.
Launching a new website can be laborious, but not for the reasons one might expect. Design can be fun and quick, and even development can go smoothly with an experienced developer. It’s the nitty-gritty parts of the process that often bog things down.
When you account for all of the various tasks that might be required for a site redesign, you’re able to consider who will handle each of them to have a smoother outcome.
This list may help you think through all the various tasks that may need to be included in your make up of their site redesign, to be sure they are covered.
Establish and maintain a project plan
Interview stakeholder or subject matter experts to understand business needs
Analyze the competition
Audit current site to identify what’s working and what’s not working.
Review analytics to understand what pages are driving SEO traffic, entries/exits/ bounce rates, backlinks, etc.
Determine SEO keyword strategy
Research your users (or speak with representatives who know them very well, such as sales or support teams) to understand the needs of the audience
Determine new site map + nav model
Establish branding (is there a logo? color palette? font selections? iconography style? photographic style? etc)
Explore and select a look & feel (visual concepting)
Create a style guide or pattern library
Wireframe page templates and establish content strategy
Identify technologies and tools that to expedite development and maintenance
Design page templates
Determine what content will be migrated from the old site to the new, and how to migrate it
Gather facts, details, and messaging to support copywriting
Write copy for new pages
Prototype the new site and + conduct usability testing on initial designs
Develop the new site
Document and communicate any updated processes around site maintenance internally and externally (partners, vendors)
Produce page-level asset sproduction (images, videos)
QA the new site to find and squash bugs
Perform an accessibility review on the new site
Conduct post-development usability testing to ensure the site works as planned
Manage internal communications, keeping leadership informed and included when appropriate
Plan announcements to let everyone know about the new site
Monitor the new site’s performance
If you need help redesigning an experience, we offer a range of flexible programs. Book a consultation to see if there’s a fit.