Find What's Hiding in Users' Heads
Customer insights are the bedrock of breakthrough design. Whether data helps shape a new product, or validate and refine something existing, research puts the “user” in user-centered design.
From one-on-one to group settings, direct customer engagement tells us vivid stories that intuition alone can't. With thoughtful moderation, we tease out qualitative conclusions to generate new ideas and validate working hypotheses.
Let user behavior be your guide. Observe people's natural progression towards a goal in a working product or prototype. Or let an impartial moderator accompany users through a light prototype to gather impressions and reactions. After in-person or remote sessions, we deliver reports identifying opportunities ranked from nice-to-have to critical.
Surveys and Studies
Sometimes you need the quick answers and high volume only an online survey can provide. We design self-driven user studies to maximize both completion rates and meaningful conclusions. Then we analyze the results to filter next steps from the noise.
Crystalize the results of your research investment into artifacts that create lasting understanding throughout the business. Personas, use cases, user/job stories, highlight reels, and creative briefs are some of the tools we use to foster shared understanding of your users.