Navigate the Unique Challenges of Unmoderated Quantitative Studies

Navigate the Unique Challenges of Unmoderated Quantitative Studies

What do you do when you run a study and you don’t know what the results mean?

I saw it happen and the experience stuck with me.

A long time ago, I worked with a team that wanted to test a new site navigation prototype. Could users find what they where asked to find? Because they wanted to ensure ‘statistical significance’, they tested with hundreds of users, so qualitative input was out of the question.

Is Your Product Different and Better? Prove It.

Is Your Product Different and Better? Prove It.

Your site and marketing are probably all about why your product is different and better than the competition.

But the product itself includes not just those shiny differentiators, but also a lot of the same basic plumbing that competitors have. Maybe users have to add other users. Or they’ve gotta connect integrations. Or they’ve gotta input data. Or, or, or…. At some point along the way, sometimes after lots of rote setup work, the different and better part actually manifests.