A/B testing is all the rage, and with good reason. Incremental improvements to conversion rate can result in big gains to top line revenue for high-traffic sites. And it doesn’t take a major investment to get started. Just tool up, craft some hypotheses, launch a test, and watch the data.
The "Wow" Factor
Is Your Product Different and Better? Prove It.
Your site and marketing are probably all about why your product is different and better than the competition.
But the product itself includes not just those shiny differentiators, but also a lot of the same basic plumbing that competitors have. Maybe users have to add other users. Or they’ve gotta connect integrations. Or they’ve gotta input data. Or, or, or…. At some point along the way, sometimes after lots of rote setup work, the different and better part actually manifests.
User Input Is a Gift, Not a Nuisance
Is It Time to Invest in Your Own UI Library?
How to Find the Right User Research Method
Happy Holidays from the Sliders
The One-Stop Shop Agency is a Myth–and a Mistake
Staying Connected When Your Team is Remote
We’ve been remote from the start, and we’ve learned a lot along the way. As the pandemic wears on and newly COVID-remote companies start to feel disconnected, Founder Erin Young and Research Director and People Ops Coordinator Sam Meazell discuss lessons learned in how teams can feel connected when we’re apart.
Putting the Customer First with Pablo Alvarez-Yañez
5 Lessons Learned from Developing a New App
How to Create a New App from Idea to Launch
Expect Art featuring Amy Critchett
App Store Optimization Strategies: The Role of UI & UX in Growth
When you market an app, is the UX or its store listing more important? Our guest contributor, David Bell from Gummicube, answers that and more. Learn why UX/UI should be a part of your App Store Optimization (ASO) strategy and how you can improve it.
Three Signs Slide UX is NOT the Right UX Partner for You
As you evaluate potential UX partners, there’s a natural tendency to focus on why the firm is a good fit. But because you’ll invest time and money in your design relationship, identifying misalignment upfront is invaluable. We crafted this simple list to help prospective clients easily identify whether their needs and values are aligned with ours.



















