Every project is customized to include the tactics customized around your precise goals. After discussing your long- and short-term goals and the work you've already done, we'll identify where we can help. Here are some of our most common contributions.
Rapid Proof-of-Concept Prototypes
Show, don't tell. Give them reason to be excited.
Whether you're talking to prospective users, customers, key decision makers, or investors, a picture is worth a thousand words. And a prototype? Maybe millions.
Months before the code is ready, our clients use rapid prototypes to generate excitement, gain buy-in and funding, and gather insights that can save serious capital (and time) down the road.
User Interface (UI) Redesigns
Refresh a legacy user interface.
Maybe it's showing age, or it's not converting. Maybe it's slow, or not mobile-friendly. Maybe the engineers designed it the first time.
Whatever the reason, we've got the experience to audit the current situation, identify weaknesses and opportunities, and suggest a remix that impresses.
Customer Journey Mapping
Transform a napkin sketch into an actionable blueprint.
Your vision is the tip of the iceberg. Underneath lay big questions about operations, API endpoints, messaging, segmentation, edge cases, and more.
Together we hone in on the ideal customer experience, and the specifics necessary to support it. We capture all the nitty gritty details, transforming your vision into an executable plan.
Lay the foundation for pixel-perfect code.
What if your development team knew precisely how the UI should look in every case, state, & width? They can and should.
Our pattern libraries and dev specs document exactly how an interface should look and function. Let us do the heavy lifting upfront so there is a living reference point, allowing your team to quickly implement designs as the UI evolves.
User Research & Usability
Find what's hiding in users' heads.
Today's business leaders know the days of designing in a vacuum are long gone. Companies who don’t listen to user input are bound to encounter competitors who do.
Gain context, generate ideas, or evaluate usability. Let our team's experienced researchers serve as an impartial liaison while you soak up insights in real-time.
Conversion Rate Optimization
Drive behaviors that count.
Unlike many of our fellow usability nerds, we hail from the world of marketing.
If your goal is to persuade, your organization requires a special flavor of UI design - one that's based in the sweet spot between what your user needs and what your business wants. That sweet spot is where we've been hanging out our entire careers.
Dashboards & Data Visualization
Quick looks, lasting impressions.
Users expect the most important data to rise to the top. A dashboard tells your user at a glance what the problem is, and how to fix it.
Let us design a prioritized and meaningful dashboard, filled with precisely tuned visualizations that deliver just the right point. And watch your users swoon.
Heuristic (Expert) Reviews
Look back to move forward.
Successful companies know it’s best to periodically examine, analyze, and size up a product. Taking time to explore what is and isn’t working is an ideal task for fresh eyes. We’re here to serve.
Once we understand your use cases and competitive set, we'll grade your product against its competitors and out-of-industry leaders. You'll get actionable recommendations that range from quick fixes to paradigm shifts. We can also use end-user research to further weight the findings.