We visited my mom recently, and as usual, she had a line-up of honey-do tasks around the house that she wanted help with. 

She took me into one room and started describing what she was thinking. She was planning to hang a mirror on one wall, but there was already another mirror very close. So before we started moving things around and putting nails in the wall, I asked her if she was really sure she wanted to do it that way. 

She zoomed out for a second, and quickly agreed we shouldn’t move forward with her initial plan.

I’m sharing this because it reminds me of something we see often in our consulting. 

You can easily get so close to your situation that you no longer see it objectively. 

There’s a lot of value in someone with “fresh eyes” and a willingness to be straightforward with you. 

At Slide UX, this is a key part of every engagement. When sharing our questions and observations, we often hear clients say “Oh yeah! Of course! I hadn’t noticed that!”

So my challenge to you is to gain some perspective by inviting someone to look at your product experience with fresh eyes. (And I know just the team to conduct a UX audit.) Maybe, like my mom, you’ll save yourself the trouble of executing the wrong plan.

“The longer you are around, the more you are part of the problem and not the solution.”

- David C Baker, What You’re Selling And What They’re Buying Need to Match