.collection-type-blog article footer .grouping { display: none; }

retail

Will Beacons Fulfill the Promise of NFC?

Will Beacons Fulfill the Promise of NFC?

Tech pundits have long claimed that NFC (near-field communication) will be a game changer, and for years, the industry has been looking to bridge the gapBut tangible technology headlines like RFID, QR codes, and even geofencing fall short of the promise.

Are beacons -- the low-power wireless transmitters that use Bluetooth Low Energy (BLE) to provide very precise location data to mobile apps -- the long-awaited breakthrough?