Years ago I heard a tip that has always stuck with me.

I was consulting with a group of Techstars startups. One of the founders asked about hiring. The question was, what roles should a startup hire first? What should they outsource?

The answer: invest in your special sauce. Invest in what your company's going to specialize in and what is going to differentiate you.

This applies not only to companies, but also to leaders. Your time is limited. You can do a lot of things. You're a smart, capable person with a lot of experience, but what should you do?

The answer, again: Invest in your special sauce. Where do you offer unique value? What are you good at? What parts of the job light you up?

This week, I challenge you to think about your personal secret sauce. What things are you doing in your week that are not in that sweet spot?

These are things that drain our energy. They may be harder for us to do than the things that come naturally.

Can you enlist help on those things? Focus your time on the areas where you are uniquely advantaged, helping both you and your company.

For many of our clients, getting to focus on the parts of product management they’re uniquely equipped for is hugely liberating. And it's a big relief, as well. They can trust that while they participate actively in the strategy, an experienced team that does this all the time is minding the details.

So again, the challenge this week is to think about something that you would identify as your personal sweet spot. Identify some things that you're doing that don't fall within that sweet spot, and find a better way to get them done so you can be a better version of your superstar self.