Creative Director

Based in San Diego, CA

What's the point? This simple question is what drives nearly every creative decision Jeff makes. For Jeff, great design is much more than creating a pretty picture; it's about telling a story in the most simple and elegant way possible. Never shying away from a design challenge, Jeff draws upon his 20+ years of design experience to visually communicate, reinforce the brand, and convey the proper tone on every project he undertakes.

Prior to joining the Slide UX, Jeff founded Tribe Creative, a brand development and digital design agency in San Diego, CA. He and his team created experiences for national and local brands like Lamkin Golf Grips, Jimbo’s…Naturally!, First American, CoreLogic, Anthem, and ClosingCorp.

Jeff always knew he wanted a career in design, beginning with his B.A. in Advertising & Graphic Design. He then honed his design experience within a variety of industries including music, toy manufacturing, finance, and advertising.

In his free time, Jeff enjoys competing in intense UNO battles with his wife and son. When not in the heat of battle, Jeff can be found paddling out into any one of SoCal's beautiful coast lines or just relaxing outside with the greatest invention since sliced bread — the Zero G chair.